Day 2, session 404 … #L2010 … at Learning2010
A great conversation facilitated by Diane Hessan. I have to admit that I hadn’t planned on attending this one … but her general session presentation inspired me to follow up … and I’m really glad I did.
My notes, with some musings/annotations …
- 5 core objectives in creating/using communities:
- use social media for giving people a voice (a huge use and frequent winner in terms of participation and energy among community members)
- energizing one’s base (think Obama ‘08)
- support / customer care (example: Intuit has their own customers helping other customers)
- talking => sending one’s message out to the world / broadcasting / marketing
- embracing … co-creation of content / involving stakeholders to create something new (example: take high performing employees – they are a community to co-create learning experiences they believe to be necessary for new hires)
- Set expectations of the participants as to the amount of time they will need to invest (x hrs / x mins each week for y weeks)
- How do you design a community so that it’s not just a distraction from their work? It is a part of their work OR it’s something really really really interesting.
- “If people leave, then they didn’t really think it was a community” – response to conversation about it being okay to have folks leave a community.
- Freshness is not necessarily about new people
- A really good community might be very difficult for new people to come into … onboarding the new folks is essential.
- Think about membership very seriously. What will pull people together? Think about it as though it were an offline community – what type of people would want to be a part of it … people are part of the community when they have enough interest in each other to want to join – it’s about relationships!!
- Have to have someone accountable for the work of the community.
- How do we get the voice of the learner hard-wired into the organization? … “we at the top of the organization believe we no longer have the truth – that the truth lies within all levels of the company; especially individuals like you.”
- Circle back and report out what was done and decided about the community’s work – even if it’s a “no, we’re not going to implement …” Most of the time the community will say, “That’s okay” because they’ve at least had a voice and believe they were heard (which they were!)
- Online profiles are important – people have to complete them!!
Seven key points:
- You are a learning professional
- Facilitator of a community
- Size is important