Learning2010 – a deeper dive into Communities

Day 2, session 404 … #L2010 … at Learning2010

A great conversation facilitated by Diane Hessan. I have to admit that I hadn’t planned on attending this one … but her general session presentation inspired me to follow up … and I’m really glad I did.

My notes, with some musings/annotations …

  • 5 core objectives in creating/using communities:
  1. use social media for giving people a voice (a huge use and frequent winner in terms of participation and energy among community members)
  2. energizing one’s base (think Obama ‘08)
  3. support / customer care (example: Intuit has their own customers helping other customers)
  4. talking => sending one’s message out to the world / broadcasting / marketing
  5. embracing … co-creation of content / involving stakeholders to create something new (example: take high performing employees – they are a community to co-create learning experiences they believe to be necessary for new hires)
  • Set expectations of the participants as to the amount of time they will need to invest (x hrs / x mins each week for y weeks)
  • How do you design a community so that it’s not just a distraction from their work? It is a part of their work OR it’s something really really really interesting.
  • “If people leave, then they didn’t really think it was a community” – response to conversation about it being okay to have folks leave a community.
  • Freshness is not necessarily about new people
  • A really good community might be very difficult for new people to come into … onboarding the new folks is essential.
  • Think about membership very seriously. What will pull people together? Think about it as though it were an offline community – what type of people would want to be a part of it … people are part of the community when they have enough interest in each other to want to join – it’s about relationships!!
  • Have to have someone accountable for the work of the community.
  • How do we get the voice of the learner hard-wired into the organization? … “we at the top of the organization believe we no longer have the truth – that the truth lies within all levels of the company; especially individuals like you.”
  • Circle back and report out what was done and decided about the community’s work – even if it’s a “no, we’re not going to implement …” Most of the time the community will say, “That’s okay” because they’ve at least had a voice and believe they were heard (which they were!)
  • Online profiles are important – people have to complete them!!

Seven key points:

  1. Purpose
  2. Membership
  3. Technology
  4. You are a learning professional
  5. Facilitator of a community
  6. Size is important
  7. Authenticity
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About Rory

I make my home in the central part of the Garden State along with my family. When I'm not working as an Instructional Designer (focusing mostly on Web-Based learning ... and other eLearning technologies) or researching something, I'm found at home playing computer or video games. Among other things, I volunteer as a choir member and catechist for 8th graders at my parish.
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