I really hate it when organizations, individuals, companies, whatever try to make me jump through hoops just so they can provide me something for free.
Case in point … I received an email that read in part (click the image to view it full sized):
Thinking their whitepaper might be of interest – since I’ve been working on several mobile learning projects – I clicked the link … only to come to a web page that required me to register first. Before I could access even a summary of the paper’s contents I had to give my name, email address, name of the company for which I work, and my location (country and state). Only after submitting this registration would I be allowed to peruse this paper. What is more, it was entirely unclear as to 1) why they felt it necessary to gather this information from me and 2) what they’d do with the information should I indeed give it to them. (click the image to view it full sized)
Ya know – if your whitepaper is so great and if you REALLY want folks to access it, then don’t make me jump through any registration hoops to get it. Offering your paper wthout any catches or requirements for me to provide personal information will go a long way to my recommending your organization to others. But instead, this organization thought to be total a-holes (imho).
Maybe this whitepaper is quite good – but I’ll never know because I’m not going to register to get it.