I’ve seen it – you’ve probably seen it – it has been part of webinars, conferences and even internal team meetings, I bet.
But IT AIN’T TRUE!
People do NOT remember 10% of what they read, 20% of what they see, 30% of what they hear, etc. That information, and similar pronouncements are fraudulent. Moreover, general statements on the effectiveness of learning methods are not credible—learning results depend on too many variables to enable such precision. Unfortunately, this bogus information has been floating around our field for decades
Here’s the thing for me …. this is a BIG DEAL!
If we are trotting out these data as some means to bolster our expertise … our credibility being on the line … then, although our intentions may be good, we are putting ourselves into a terrible place. These data are bogus … so we lose credibility.
And where does that leave us when we want to advocate the use of newer technologies or combinations of technologies? Big-time uphill battles!
So, stop citing this stuff … and please please please tell colleagues to stop as well.