Your adoption rate – the percentage of your targeted learners who actually complete the eLearning that you have prepared for them – is a key statistic in determining the overall success of an eLearning intervention. Assuming that there are measurable benefits to be realized from every person who completes the eLearning (e.g. they know more, can produce more, sell more, waste less, serve clients better, etc.), the more people completing the program, the greater the overall benefits to the organization.
I really don’t see how completing something is truly a measure of success in today’s learner needs. This sentiment seems to harken back to the days where fixed courseware and curricula were king.
Why must I design whole courses whose success is in part due to learners completing the whole thing?
Turn this on its head … success is when a learner actually (well .. ) learns something that helps in performing some aspect of the job …
In those cases, then, why bother with making sure they swallow the whole pill? Why not have some short and simple survey popup whenever they click an Exit button (affectionately known by some as the “get me the hell out of here” button)? This popup could ask one or two very simple questions:
- Did you receive the information you wanted/needed?
- Do you think this is/was/will be helpful to you?
Of course, compliance training and the like will always have some completion requirement … but the huge majority of real learning no longer needs to be boxed into the course/curricula structure. And it certainly does not have to be completed to be considered valuable. If that is a measure of success, then we’re measuring the wrong thing in the wrong way.